Fitness Department Layout at Retail Stores To gain a better understanding of the impact of the company's fitness product placement in comparison to its competitors, I gathered information from different retail stores and a created map of its fitness department. I gathered different data information depending on what the manager needed to know from that store. Some of data contain how much share each competitors dvds have on the retailers space along with the price points of the company's products versus its competitors.
Meijer
Target
Wal-Mart
Meijer Target Wal-Mart
Wubbzy DVD Release Store Check In the Childrens department, I focused on one particular DVD and compared its placement across a variety of retailers: Best Buy, Costco, K-Mart, Sam's Club, Target, Toys 'R' Us, and Wal-Mart. I gathered information such as where the product was placed, how it was placed, the price of the product, if it was discounted, if it was promoted in the circular ads, and any other relevant information. Then I placed the key information into a presentation.
Wubbzy.com's highest trafficked areas comes from its activities page. Part of my role working in the childrens department was to come up with new ideas for this page.
Wubbzy Activity - Wubbzy Match Using Photoshop CS3 on the Mac, I was able to make different variations of this Wubbzy character into a fun and colorful match activity.
Wubbzy Birthday Wristband I came up with the idea for a birthday wristband as a way for kids to learn each others names and also for a safety precaution in case one of the kids stray away from the party. It has an area for a phone number contact for those situations. Wubbzy Birthday Hat I came up with the idea of a printable birthday hat and wrote the instructions as well. This way, any busy parent can easily make how ever many party hats they need for their child's party.
Anchor Bay Entertainment was in the process of obtaining the rights to distribute the new Nick Jr. series, "Chuggington". It was like the modern age version of Thomas the Train Engine series. With limited information available at that time, I was assigned to put together information for this series and compile them in a presentation.
Key release pages are used to promote and inform retailers of upcoming DVD releases. Below are the key release pages I put together. Before putting the key release page together, I had to gather information such as key selling points. If information was limited, I had to research it using the sources online, such as in the example of "First Squad".
This blog is used to reflect the past projects I worked on with Anchor Bay Entertainment/Starz Media LLC. At the company, I worked in a variety of genres: Childrens, Anime, Starz Originals, TV on DVD, Ultimate Fighting Championship, and Fitness.
I have experiences in marketing, advertising, international logistics, and purchasing. I have worked in a wide variety of industries, from children and fitness to cleaning products and law networks. Additionally, I have a bachelors degree in Marketing from Michigan State University. If you would like to know more about my experiences, feel free to contact me.
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