Thursday, May 20, 2010

Other

I also worked on other clerical duties such as invoice tracking, mailing, filing, extracting clips, and updating Amazon information.

I have proficiency w
ith a variety of programs:
  • MS Word
  • MS Powerpoint
  • MS Excel
  • MS Outlook
Including background in:
  • Photoshop CS2
  • MAC OS
  • MS Access

Links

LinkedIn Profile: http://www.linkedin.com/in/wendyyuen

Store Check

Fitness Department Layout at Retail Stores
To gain a better understanding of the impact of the company's fitness product placement in comparison to its competitors, I gathered information from different retail stores and a created map of its fitness department. I gathered different data information depending on what the manager needed to know from that store. Some of data contain how much share each competitors dvds have on the retailers space along with the price points of the company's products versus its competitors.
  • Meijer
  • Target
  • Wal-Mart
Meijer
Target
Wal-Mart


    Wubbzy DVD Release Store Check
    In the Childrens department, I focused on one particular DVD and compared its placement across a variety of retailers: Best Buy, Costco, K-Mart, Sam's Club, Target, Toys 'R' Us, and Wal-Mart. I gathered information such as where the product was placed, how it was placed, the price of the product, if it was discounted, if it was promoted in the circular ads, and any other relevant information. Then I placed the key information into a presentation.

    • Best Buy
    • Costco
    • K-Mart
    • Sam's Club
    • Target
    • Toys 'R' Us
    • Wal-Mart
    Wubbzy: Go For Gold!
    Wubbzy: Escape From Dino Island

    Media Communication

    • Created the ongoing Monthly Wubbzy Newsletter which is sent to over 15,000 subscribers via e-mail
    • Updated Wubbzy.com with activities/coloring sheets/recipes/etc. to keep consumer interest in these high traffic areas
    • Coordinated ongoing communication between the marketing team's objectives and graphics team design for a seasonal flyer
    • Put together an E-Mail Blast to be sent to retailers
    • Managed the updates for the Wubbzy channel on youtube.com


    WUBBZY NEWSLETTER
    March - - - - - - - - April - - - - - - - - May


















    SEASONAL FLYER


    E-MAIL BLAST

    Creative

    Wubbzy.com's highest trafficked areas comes from its activities page. Part of my role working in the childrens department was to come up with new ideas for this page.

    Wubbzy Activity - Wubbzy Match
    Using Photoshop CS3 on the Mac, I was able to make different variations of this Wubbzy character into a fun and colorful match activity.

    Wubbzy Birthday Wristband
    I came up with the idea for a birthday wristband as a way for kids to learn each others names and also for a safety precaution in case one of the kids stray away from the party. It has an area for a phone number contact for those situations.

    Wubbzy Birthday Hat
    I came up with the idea of a printable birthday hat and wrote the instructions as well. This way, any busy parent can easily make how ever many party hats they need for their child's party.

    Presentation Deck

    Anchor Bay Entertainment was in the process of obtaining the rights to distribute the new Nick Jr. series, "Chuggington". It was like the modern age version of Thomas the Train Engine series. With limited information available at that time, I was assigned to put together information for this series and compile them in a presentation.


    Key Release Page

    Key release pages are used to promote and inform retailers of upcoming DVD releases. Below are the key release pages I put together. Before putting the key release page together, I had to gather information such as key selling points. If information was limited, I had to research it using the sources online, such as in the example of "First Squad".

    FIRST SQUAD














    PAHAPPAHOOEY ISLAND

    Michigan State University

    Video Resume: This video reflects the experiences I had at Michigan State University




    http://www.youtube.com/watch?v=AVKpzt-5mH4

    Introduction

    This blog is used to reflect the past projects I worked on with Anchor Bay Entertainment/Starz Media LLC. At the company, I worked in a variety of genres: Childrens, Anime, Starz Originals, TV on DVD, Ultimate Fighting Championship, and Fitness.